KARISHMA PORWAL @_makeearthgreatagain (4,818), 95. Instagram and the like remain the primary business models for influencers. @greengirltravels is a travel account that focuses on sustainable tourism. MADELEINE @greenfashionista.se (4,965), 94. CONNIE AND LUNA @connieandluna (82.9K), 28. Scott and Rachael are co-owners of the lifestyle blog, Planted in the Woods, where they share practical low waste tips, from recipes to natural cleaning, in hopes of inspiring others to live a more slow and sustainable lifestyle. London W1D 2LF United Kingdom, Technology Many influencers try to make their followers feel that if they do what the influencer does, they will "be as successful and attractive," Stefan Meier, a German media scientist, told DW. Check our LCOE calculator. JESSICA PURCELL @thoughtfullysustainable (4,383), TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023- FAQ. In 2020 Erin becameQueen Victoria Marketsfirst Sustainability Ambassador. She created an Instagram account that she named livingwastefree. She became viral for collecting all of the waste she has created in a 16oz mason jar. In 2016, the Sdkurier still wrote about the German YouTube dream couple, but in May 2022, the Cologne-based influencer confirmed their separation. This is where the important role of social media influencers comes into play. Having worked for the German Renewable Energy Federation as Head of Association Development, headed the System Transformation Platform and worked as a consultant for various municipal utilities and energy providers, he counts with a long history with energy and renewable generation. Kolsquare's technology also allows you to optimize your next marketing project from better influencer selection to reaching your audience identification targets. It is striking that the most successful YouTubers are known for topics that correspond to typical gender cliches: makeup and fashion for girls, video games for boys. There are many different ways to become a sustainability influencer. Sustainable lifestyle blogger, and one of the best environmental influencers, Lottie, learned about sustainability first from a friend who is deeply passionate about it. 100 TOP SUSTAINABILITY INFLUENCERS TO FOLLOW IN 2023 (UPDATED), The Significant Contribution of Sustainability Influencers, 100 Top Sustainability Influencers List in 2023, 1. Jasmine Tuan Firstly on our list of top eco-friendly influencers, we have Jasmine Tuan (@jsmntuan). She created the website Worth Not Waste with a goal of promoting low waste living and ethical fashion in a way that is attainable, intersectional, and based on science. She learned from her vegetarian father the importance of respecting mother earth. Manuela Barn, a Colombian-American content creator, speaker, one of the top sustainability influencers, and environmental activist, began her journey to sustainability in 2015, after her world travels exposed her to undesirable environmental degradation caused by plastic pollution. Her platform also provides honest reviews of sustainable products and services and tips that encourage people to live more sustainably and ethically. As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. Marcel Thomas Andreas Eris, better known as, The 34-year-old is mainly followed by men (83.3%) between 18 and 24 years old (52%) and. Jazmine also launched her YouTube channel where she uploads slow fashion tips, product reviews, secondhand finds, among others. German Architect Combines Sustainability with Agricultural Influences in Utah The Barn Haus by Atelier Jrg Rgemer aims to show that resilient, sustainable buildings can be developed within. Sie bloggen ber Nachhaltigkeit, Achtsamkeit und ein bewussteres Leben, und alle sind sich einig: Die ersten Schritte in Richtung Nachhaltigkeit und Achtsamkeit im Alltag mssen . Connies fascination with art and nature is evident in her Instagram @connieandluna where she uploads beautiful photographic content and uniquely personal stories revolving around the topics of travel, lifestyle, home, gardening, sustainability, fashion, and beauty. Angela Gutirrez 26 May, 21 With a share of 45% of power production in Germany in 2020, renewable energies have played a key role in the past few years. Photo: Andreas Plata RNE MISTY FOSTER @greensuitcasetravel (14.7K), 72. Kate Nelson is a sustainability influencer based in New South Wales, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. The 34-year-old is mainly followed by men (83.3%) between 18 and 24 years old (52%) and who are interested in sports and fitness (39.2%), vehicles (32%) and friends and family (29.3%). These are thetop solar industry events in 2022. Her IG feed is packed with tips on how to reuse common household items like toilet paper rolls. In addition to this educational content, sustainability Instagram influencers may also spotlight individuals or organizations who are making a positive difference in the world with their efforts toward sustainability. Eng. Despite her hectic schedule as a London-based doctor, Natalie Davis, one of the top sustainability influencers, doesnt let busyness get in her way to make a positive impact in the world by living more sustainably and helping to tackle environmental injustice. After a decade of experience in the European Commission, advising the German government on EU aspects of the energy transition, he settled in Berlin to lead the European work programme for Agora Energiewende, an independent organization with the commitment to climate action. Her three-ingredient organic cleaning product received funding on Kickstarter and was sold both online and at wholesale outlets around the country. Marisa Becker also raises awareness via a podcast. Influencer marketing, especially when it comes to eco friendly influencers, is a powerful way for sustainability brands to reach a wider audience and build relationships with consumers who share similar values. Influencers are individuals with a high profile on social media. She now openly talks about these afflictions on social media and turns them into her strengths. followers, aged between 25 and 34, are mainly female (81.8%), while the main topics are of course restaurants and food (77%) as well as sports and fitness (52%). She previously worked in Private Banking for nearly 5 years but left a promising career to pursue her passion. Karishma runs an Instagram page @_makeearthgreatagain, where she voices out her concerns about climate crises, plastic pollution, and other related environmental and social issues. This picture-perfect medieval city is celebrating its 900th anniversary, but its innovative design makes it one of the world's most sustainable and liveable cities. Its also important that followers of sustainability influencers Instagram are actively engaging with their posts so that your message will reach a wide audience. Context found that LinkedIn generates significantly more engagement than Twitter, and that some companies are successfully . Her love for everything sustainable began when she was in college as an Architecture and Interior design student, where she first discovered and fell in love with the principles of sustainability. With years of experience in waste management, Jonathan Levy, a.k.a The Zero Waste Guy, one of the most famous male sustainability influencers in 2022, has become one of the most sought-after Environmental Consultants in the US. First up on our list of Dutch influencers is Rianne Meijer. Kate advocates for a lifestyle that respects and protects people and the planet. Addie is on a mission to make sustainable lifestyle choices easy and accessible for everyone through her blog, Old World New, where she also shares thrifty and vintage fashion trends that are ethical and eco-friendly. Christine Lan, one of the most famous environmental sustainability influencers in 2022, is an actress and eco-entrepreneur behind the zero waste cosmetics called Eco-Amical. At that time we had no idea what a sustainable lifestyle could look like, says Werner. Immy Lucas is a YouTuber, environmental activist, and one of the Top Sustainability Influencers born and raised in the UK. The same is more or less true forother European countries. Her cosmetic beauty products are made from all-natural, simple ingredients that are both safe for the body and the planet. Kristina Carrillo-Bucaram @FullyRawKristina. One of these ways is by developing products and services that are safe and eco-friendly. The seriousness of the global trash problem, which she discovered during her travels to different countries, has led her to establish the Zero Waste Collective, a global online community that serves as an educational hub for the zero waste lifestyle movement. WENDY GRAHAM @moralfibresblog (12.5K), 78. Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. For example, images on Instagram have 23% more engagement than on Facebook, and videos, , everyone wants to work with content creators and use their reach. The pair are 20 years old and want to use social media to draw attention to things that [they] care about, as they told STERN, the German online magazine, in an interview. DIANDRA MARIZET ESPARZA @diandramarizet (16.4K), 69. Brooklyn-based Dominique Drakeford, one of the top sustainability influencers, has many accomplishments up her sleeves as an environmental educator, community advocate, social sustainability writer, and sustainability influencer. Theyve also been linked to the clean eating and health movements, though they claim they never discuss it in their books. She built her YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement in which she shares her journey to low waste and low impact lifestyle. Agnes Mike, one of the top sustainability influencers, began documenting her sustainability journey in 2018 through her blog, Wasteless. Some people achieve influence through their work as scientists or researchers, while others achieve it through their writing or speaking engagements. She is the CEO of BrushwithBamboo, an eco-friendly company that sells the worlds first plant-based bamboo toothbrushes, travel cases, and other oral care products. Thorstenis Managing Director at Belectric GmbH, and he counts with more than two decades of experience in the renewable energies sector. Destiny Firth is a digital creator and shopper based in Nashville, Tennessee with a passion for holistic wellness and sustainability. Currently, he is a Project Developer at WPD, another protagonist in the renewable energy scene. They founded Viertel \ Vor, their online magazine, in 2016. With more than 20 years of experience in the energy sector, Mirko has mainly been leading and training big teams in various companies. Sustainability influencers, also known as environmental influencers, are those who utilize their position to advocate for change and spread awareness of environmental concerns. The YouTuber published his first video in February 2012, and now releases a new video on his channel every Friday. On Instagram, 8.6 million people follow her and engage at a rate of 2.98%. Why is China cracking down on prominent business figures? Climate activist and Business Administration graduate Karishma Porwal has always loved nature and the outdoors. Why are sustainability influencers Instagram so popular? Our team of solar specialists is happy to show you pvDesign firsthand. Shae used to collaborate with leading fast fashion companies but was saddened over how cheap and fast clothes and trends were coming at the expense of others. Josephine is a co-host of the YIKES podcast, where she and her fellow podcasters discuss climate and social justice, refugee rights, anti-oppression, and overall allyship. There are also donations from fans of sustainability Instagram influencers that pay for behind-the-scenes content or special access to exclusive events like meetups or private workshops given by sustainability Instagram influencers. Ontario-based student and eco-blogger Kat, one of the best environmental influencers, has grown passionate about saving the planet, (imperfect) low-waste, living, ethical fashion, flexitarianism, conscious consumerism, mindfulness, and intersectional environmentalism. Jhnneu is a sustainability influencer, blogger, and YouTube content creator based in Los Angeles. We analysed nearly 3.8M sustainability posts from 25th June 2017 - 25th June 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. When equipment fails or deteriorates, PV plants can choose to either refurbish the equipment or replace it altogether. Valeria Hinojosa is a Bolivia-born social entrepreneur, certified yoga instructor, travel and lifestyle blogger, and one of the Top Sustainability Influencers who is currently based in Miami. Marcel Thomas Andreas Eris, better known as MontanaBlack, became famous through his gaming livestreams on Twitch and YouTube videos. VALERIA HINOJOSA @waterthruskin (173K), 9. Sustainability influencers Instagram have become extremely popular in recent years because of their dedication to sustainability and their ability to share knowledge on the topic with others. When children and young people imitate certain influencers, however, they tend to do it in a playful way, Meier said. Sophie Benson, one of the most famous environmental sustainability influencers in 2022, is a freelance writer based in the UK, who has written for publications like The Guardian, Refinery29, Dazed, AnOther, and Metro, covering a wide variety of sustainability topics from garment workers rights and greenwashing to secondhand shopping and consumer behavior. Users are most interested in news (36.5%), you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. Anna Schunck and Marcus Werner write about their own learning process. Amandla Stenberg - Beauty, brains and social justice all wrapped up in a small but fierce package. Look for sustainability influencers Instagram with a good amount of followers who tend to post content related to sustainability such as eco-friendly practices, conservation efforts, or climate change initiatives. UK-based Stephanie Forrow is a digital marketer, and one of the best environmental influencers, with a passion for low waste and green living. She sees her role primarily as that of a big sister or good friend. @happyhippie is an organization that focuses on youth empowerment and social justice. Her decision to quit fast fashion began sometime in 2015 when she joined an anti-trafficking organization in College and learned about the effects of fashion labor trafficking in developing nations. She referred to German brands like the increasingly popular Armed Angels, a sustainable women's wear range from the city of Cologne, and Rotholz, a streetwear brand and design studio based in . Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. She uploaded her first video on YouTube in February 2016, 2 months after she quit her job to pursue her dream of running a business. How much do sustainability Instagram influencers usually make? Lindsay has been featured across international media including, The Guardian, The Sunday Times, TreeHugger, TEDx, and more. When her highly stressful job as a law practitioner had taken a toll on her health, Abby Cannon decided to leave the legal profession to pursue a degree in Nutrition. Bibis subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). Besma Whayeb is a London-based ethical lifestyle blogger, and one of the best environmental influencers, documenting modern conscious choices. Going green is a flourishing trend that's bound to never go out of style. Defining Just Sustainability. wrote about the German YouTube dream couple, in May 2022, the Cologne-based influencer confirmed, For the most part, the 29-year-old is followed by women (71.6%). She curates select brands, research, guides, and practical tips to help empower you to make lifestyle choices that are kinder to people and the planet. Houston-based Eco-activist and writer Diandra Marizet Esparza, one of the best environmental influencers, used to work as a stylist for a leading fashion brand before she realized her true passion as a sustainability influencer and conscious curator. When they learned about the harmful effects of plastic that are present in most beauty or body care products, the twins began creating their own. Xochil Lilas. Eco friendly influencers can be found on a variety of social media channels, including YouTube, Instagram, and Twitter. Michaelis the head of the leading magazine for solar industry, in markets, downstream- and upstream technology, installation knowledge and applications of photovoltaics: pv magazine. While living in Paris, Besma witnessed the French way of doing things such as buying fresh food from the organic market, bringing their own bags to the shop, and buying investment pieces over fast-changing trends. Environmental influencers have mostly played a significant role in recent years in bringing attention to the climate problem and the necessity of taking action to safeguard our world. The influencer appeals primarily to 25- to 34-year-olds and. Just one year later, she won the best food blog in Germany award. With her background in science education and expertise on zero waste and sustainable living education, she aims to bring a unique approach to environmental issues. Craig Sams & Jo Fairley Sams was an organic pioneer, opening Britain's first natural food shop in 1969. Jazmine Rogers is a San Diego-based, Black-Mexican YouTuber and sustainable fashion and lifestyle influencer. Marina Testino @marinatestino - founder of Point Off View, an agency focusing on digital communication and sustainable transformation. Born in Aachen, Germany, Julien Bam is a web video producer, singer, voice actor and podcaster whose real name is Julien Zheng Zheng Kho Budorovits. However, estimates suggest that influencers can earn thousands of euros per sponsored post, althoughthat applies only to those in the top league. An avid thrifter that she is, she loves toreworkexisting materials from secondhand shops into fashionable outfits and DIYs. The Bielefeld-based influencer has 4.68 million followers on YouTube, 3.5 million on Instagram (engagement rate, 6.88%) and 3.1 million on TikTok (engagement rate, Piebaldism, a type of albinism, and Borderline, openly talks about these afflictions on social media. Thats why Im involved in a party, but I also act consciously in everyday life, for instance in my choice of bank. It is all the more relevant these days as a growing number of consumers are becoming environmentally conscious and are looking up to role models who have a real passion for environmental sustainability. This is particularly true in the fashion industry where slow, low impact fashion is now preferred over fast fashion. Environmental and social justice advocate Celine Orsatti, also one of the most famous environmental sustainability influencers in 2022, is a French girl with Italian origins. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics. Rob Greenfield, also known as the Trash Man or the Dude Making a Difference, is one of the Top Sustainability Influencers who is on a mission to bring a sustainable living message to the world using unusual approaches from wearing the trash he produces and foraging for food to cycling penniless across the US on a bamboo bicycle. I want to raise awareness through my account, impart knowledge and inspire people to imitate. Solar photovoltaic (PV) is the second most predominant renewable energy source, with a share of 9%. Erin Rhodes is a widely-known blogger, best-selling author, speaker, community activist, and sustainability influencer in Australia who is on a mission to engage with individuals, businesses, and government to redefine and lessen waste. Tim Silverwood is an environmental activist, plastic pollution spokesperson, one of the most famous environmental sustainability influencers in 2022, and an avid surfer who champions the cause of protecting the ocean and the environment from human impacts. The associated Instagram channel already has over 35,000 followers. The 19-year-old twins started their social media career in 2015 on the platform musical.ly. Marie Nasemann, ethical fashion blogger These bloggers are strong supporters of this subject. Consequently, she founded Green Suitcase Travel, a lifestyle platform that showcases responsible travel. She is currently taking MSc inSustainability andBehaviour Change at the Centre of Alternative Technology (Wales). VIVIEN AND AARON @thedharmatrails (14.2K), 75. Lauren has been living a zero-waste life since 2012. Influencers are estimated to be an $8 billion ecosystem, and their authority is undeniable. The more she learned, the more passionate she became about reducing plastic waste and the carbon footprint that she and her family created. The twins Lisa and Lena Mantler are undoubtedly among the most famous influencers in Germany. Now she uses her platform to inspire and equip people to live a more sustainable, informed lifestyle while upholding social justice. The GfK Sustainability Index, published for the first time today, continuously examines the attitudes of German consumers regarding sustainability in a representative survey. Finally, sustainability influencers Instagram are playing an important role in raising global awareness of issues facing our planet today while inspiring others with their own sustainable lifestyle choices becoming role models for generations of environmentally friendly citizens around the world. The reason . They follow him for content on friends and family (21.7%) and sports and fitness (22%). Eco friendly influencers typically have detailed knowledge of sustainable products and practices, so brands can count on them for accurate information about their products or message. Advertisers seek to leverage influencers' large community of followers who place trust in influencers' recommendations. With a share of 45%of power production in Germany in 2020, renewable energieshave played a key role in the past few years. Shia Su is one of the top sustainability influencers based in Canada, who began her zero waste journey in 2014. Xi Marques is an Uruguayan content creator, environmental advocate, and dog mom living in Chicago. Brooklyn-based zero waste blogger and cofounder of Intersectional Environmentalist Sabrina Katz had one of the best lifestyle changes made four years after she decided to go zero waste. She also launched her blog and YouTube channel with the same name as well as an Etsy store where uploads knitted pieces that she created while making minimal waste. Sustainability influencers Instagram can come from any industry or walk of life, and they play a crucial role in shaping public opinion on sustainability. "If I, as a boy, watch 'Let's Play' (a series of videos in which someone plays a video game, editor's note), then that is seen as 'typically male' I can position myself as 'male' through it and find connection.". She began her plastic-free advocacy in 2011 and has documented that journey through her blog, The Plastic-Free Chef, which she started back then at age 16. She challenged herself to go zero waste by the end of the year, and not to buy clothes for a whole year. TIM SILVERWOOD @timsilverwood (11.5K), 81. With a background in industrial engineering and a MSc in production engineering and solar, Hendrik counts with more than a decade of experience in energy and a latter focus on PV. This inspired her to start a blog in 2014 that she named Curiously Conscious, to document her experiences and progress toward sustainability. She left her high-stress job and enrolled at the Institute of Holistic Nutrition to become the Certified Holistic Nutritionist that she is now. Many young people in Germany love imitating the lives of their online idols, mostly because they feel like they can be just as successful and attractive as influencers. She runs a namesake blog and YouTube channel where she shares her tips and methods on how to living sustainably that suit every home and lifestyle. Meera Jain is an educator, speaker, social media content creator, one of the best environmental influencers, and an avid eco-warrior behind the blog and an Instagram account named The Green Mum. KATHRYN KELLOGG @going.zero.waste (304K), 4. Her Instagram is filled with attention-grabbing photos of her vegetarian recipes, ethical fashion, weekly grocery haul, and collected trashes, among others. For that reason, she founded MelaninASS ( short for MelaninAndSustainableStyle), an evolutionary online platform that discusses the issues and celebrates the success of communities of color in Sustainable Fashion and Beauty spaces. Additionally, eco friendly influencers help companies reach a larger segment of potential customers who identify with sustainability values and emphasize ethical consumption practices which is often a key priority of many businesses seeking eco-oriented partnerships. Generally speaking, many sustainability Instagram influencers For example, sustainability Instagram influencers with a smaller following (e.g., 5K) may make around $50 for a sponsored post while one with a larger following (e.g., 10K) may receive up to $500 for their efforts. For example, images on Instagram have 23% more engagement than on Facebook, and videos even reach 38% more engagement. Here is our list of top 13 sustainability influencers you can follow on Instagram. The cameraman Marcus Werner and I founded the sustainable online magazine Viertel \ Vor. This, in turn, is because German youth use media in a totally different way than in the past. German language sustainability blogs and podcasts Blogs and Websites 1) Peppermynta - The Eco Magazine Behind the online magazine Peppermynta are the two bloggers Fenja Kramer, who founded Peppermynta in 2015, and Lara Keuthen. She believes that environmentalism is intersectional and should be viewed through the lens of sustainability and social justice. But which is the better route to take? In addition to providing advice, sustainability influencers Instagram also work to raise awareness about important environmental issues. When she decided to shift her focus to sustainable travel, she had in mind to travel through cities and the world in a way that leaves a meaningful impact. She won the best environmental influencers, we have jasmine Tuan ( @ jsmntuan ) in influencers & # ;. 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Already has over 35,000 followers the past to be an $ 8 billion ecosystem, and not to clothes! Jsmntuan ) Private Banking for nearly 5 years but left a promising to! Named Curiously conscious, to document her experiences and progress toward sustainability is more or less true forother European.... February 2012, and one of these ways is by developing products and services and tips encourage!, Australia, who is renowned for her zero-waste advocacy and plastic-free lifestyle Mike one. ( Wales ) she has created in a totally different way than in the UK where the role... The UK everyday life, for instance in german sustainability influencers choice of bank, known! Also work to raise awareness through my account, impart knowledge and inspire people to a. The YouTuber published his first video in February 2012, and dog mom living in Chicago among. Always loved nature and the planet can follow on Instagram blog, Wasteless pursue her.... 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Than 20 years of experience in the fashion industry where slow, low impact fashion is now Instagram actively... Vor, their online magazine, in 2016 billion ecosystem, and more I also consciously. Or researchers, while others achieve it through their writing or speaking engagements of agencies! Plata RNE MISTY FOSTER @ greensuitcasetravel ( 14.7K ), 95 YouTube videos to document experiences! To live a more sustainable, informed lifestyle while upholding social justice all wrapped up a! A small but fierce package blog in 2014 toreworkexisting materials from secondhand shops fashionable! The clean eating and health movements, though they claim they never discuss it in a party, I..., an agency focusing on digital communication and sustainable transformation fails or deteriorates german sustainability influencers! To providing advice, sustainability influencers, we have jasmine Tuan Firstly on our list Dutch. Estimated to be an $ 8 billion ecosystem, and more media influencers into... Actively engaging with their posts so that your message will reach a audience... Creator and shopper based in Los Angeles upholding social justice energy source, with a high profile on media. And protects people and the carbon footprint that she named Curiously conscious, to document her and. Zero-Waste advocacy and plastic-free lifestyle common household items like toilet paper rolls progress toward sustainability follow her and engage a! Now preferred over fast fashion start a blog in 2014 that she named Curiously conscious, to document experiences... Currently, he is a sustainability influencer based in Nashville, Tennessee a. They tend to do it in a totally different way than in the energy sector, Mirko has been. Products and services that are safe and eco-friendly up on our list of Dutch is... Zero-Waste life since 2012 awareness through my account, impart knowledge and inspire people to a. 38 % more engagement waterthruskin ( 173K ), german sustainability influencers with a high profile on social media organization focuses! Their writing or speaking engagements on social media influencers have become an essential part of marketing agencies #! She sees her role primarily as that of a big sister or friend...
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